Social media is a new dental marketing frontier with astonishing opportunities. Like it or not, social media is here to stay and it will continue to modernize the way people connect and do business. Think about it, over 50% of the world’s population is under 30 years old and that generation lives and breathes by technology. Today, digital reputations mean everything. Its impact on the dental industry and the dental practice in particular is still not completely understood mainly because of the lack of data.