"Just tell me what the others are charging and I'll set my own fees."
Have you ever said, or thought, that. If so, you could be making a huge mistake for your practice. Fee balancing is not about what ‘feels right’ or what the guy down the road is charging. It’s about knowing what it costs to run your practice, knowing what changes are occurring in the insurance industry that directly affect you, and it’s about the consequences of NOT balancing your fees correctly in terms of lost productivity and profitability. A great seminar for the doctor and financial coordinator to attend together.