Are you using social coupons to market your practice?

Dental practices are always looking for new ways to attract patients. The use of social media and social coupons has become the latest marketing trend. A social coupon is a highly discounted deal that's available in limited quantities for a limited amount of time. Usually it is targeted towards a specific demographic or geographic area. Since these deals are so good the coupons only become valid once a certain number of people commit to buying it. Hence "group coupon".

The Importance of Team Meetings and Team Training

Do you and your team have regular team meetings to keep you motivated and focused? I have heard many team members and doctors alike say that teams meetings are a waste of time because they get out of control and become “gripe” sessions. Sound familiar? In some cases that is true, but if you have an agenda and some structure to your meetings then this should not happen.

Why Radiographs? How to answer your patient’s questions regarding the recent study by Yale School of Public Health

You have to expect that you are going to have patients asking questions and refusing radiographs. As always, it is your ethical and moral responsibility to educate the patient as to why it is important for you to have these radiographs and that you are not just taking them because their dental benefit plan “allows” you to take them every 6 months or every 5 years.

Reports: What You Should Be Looking For

Reports give you the opportunity to know the strengths and weaknesses of your practice. They are a great tool to make sure you are on track with your goals. The variety of reports available in practice management software will allow you to know if you are going off track and allow you to devise a plan to make needed corrections.

What's new with HIPAA?

According to HIPAA’s HITECH ACT, the Department of Health and Human Services is required to provide periodic audits to ensure that covered entities and business associates are complying with the HIPAA Privacy and Security Rules as well as Breach Notification Standards.

Social Media in Dentistry: It's a new way of life!

Social media is a new dental marketing frontier with astonishing opportunities. Like it or not, social media is here to stay and it will continue to modernize the way people connect and do business. Think about it, over 50% of the world’s population is under 30 years old, and that generation lives and breathes technology. Today, digital reputations mean everything. Its impact on the dental industry and the dental practice in particular is still not completely understood, mainly because of a lack of data.

A "Sweet" Way to Promote Your Practice and Make Everyone Smile

According to the U.S. Census Bureau, Americans consume about 24 pounds (10.9 kg) of candy a year and most of that is believed to be at Halloween. As dental professionals I know we all find this very concerning. Did you know there is a program devoted solely to promoting dental health while helping the US Troops at the same time? The program is called the Halloween Candy Buy Back Program. The win/win is that you market your practice, promote dental health and provide the feeling of “home” to the troops overseas.

What a Dental Consultant can do for you

All successful businesses have coaches. Accountants coach you in your tax responsibilities, lawyers coach you in your legal responsibilities and consultants coach you in the management of systems, teams and making the vision in your head become a reality with regard to your practice. Most doctors hire a dental consultant because they have a concern with what’s going on, or not going on, in their practice. Other doctors hire a dental consultant to assist with the transition of adding an associate dentist and/or creating a partnership, planning an exit strategy, buying/selling, relocating or starting their practice from day one.

Are you informing before you perform?

It is hard to believe that in this day and age patients are still extremely uninformed about dental treatment. It is up to the dentist and team to make sure patients are educated not only on the procedures that are needed but on the practice’s protocol. In order to do this successfully, the entire team needs to be on the same page.

HIPAA Hi-Tech Act: Is your practice in compliance with mandated guidelines?

HIPAA is nothing to ignore! We recently attended a seminar on HIPAA and felt it was important to share some of the material with you. In April of 2003 the Privacy Rule of the Health Insurance Portability and Accountability Act of 1996 (HIPAA) became law and on April 21, 2005 the Security Rule became law as well. Most dental practices implemented at least some of the Privacy Rule, but very few implemented the Security Rule. Now it is 2011 have you implemented the very important - HIPAA HITECH (Health Information Technology for Economic and Clinical Health) Act that became law on February 19, 2010?

Why job descriptions are so important

Did you know per Employer Compliance Law you must have current written job descriptions for all employees? Job descriptions are one of the most important pieces of documentation an employer must have! Why? Because they prevent lawsuits and increase productivity! In addition, they clarify and enhance communication between the employer and the employee and they are critical in supporting practically every employment action including: hiring, compensation, promotion, discipline and termination. 99.9% of the calls we get regarding employment issues wouldn't have taken place if there had been clear guidelines from the start.

Why Are Job Descriptions So Important?

Did you know per Employer Compliance Law you must have current written job descriptions for all employees? Job descriptions are one of the most important pieces of documentation an employer must have! Why? Because they prevent lawsuits and increase productivity! In addition, they clarify and enhance communication between the employer and the employee and they are critical in supporting practically every employment action including: hiring, compensation, promotion, discipline and termination.

Why you should be performing oral cancer screenings

Have you heard of HPV (Human Papilloma Virus)? Did you know that some types of HPV can cause Oral Cancer? Oral cancer accounts for 2-4% of all cancers diagnosed annually in the United States. The number of Oral Cancer cases is steadily rising, and, in an alarming trend, is now showing up in younger and younger patients. Over 37,000 Americans will be diagnosed with oral or pharyngeal cancer this year.