A "sweet" way to promote your practice while making everyone smile

Businesses, especially Dental practices are always looking for ways to become more involved in the community. 

According to the U.S. Census Bureau, Americans consume about 24 pounds (10.9 kg) of candy a year and most of that is believed to be at Halloween.   As dental professionals I know we all find this very concerning.    Did you know there is a program devoted solely to promoting dental health while helping the US Troops at the same time?  The program is called the Halloween Candy Buy Back Program.  The win/win is that you market your practice, promote dental health and provide the feeling of “home” to the troops overseas.

How does the Halloween Candy Buy Back Program Work? 

  • Pick a date and time (usually 2-3 hours) to “buy back” kid’s candy
  • Promote the event (utilize the power of social media, post a banner near your practice sign, notify the local newspaper, send out a press release)
  • “Buy” with cash ($1 per pound) or get creative and partner up with local businesses for gift cards, goodie bags, or raffle off a big prize (give 1 ticket per pound of candy).  Don’t forget to get parent’s contact information so you can send them a “thank you” or invite them to join your practice.
  • Make sure you have a camera available as you’ll want to take lots of pictures to post on your website & Facebook page.

You’ll have peace of mind knowing you’re making kids, parents and members of the military smile while subtly promoting your practice!  You can really make this a fun event and keep the members of the community looking forward to it year after year.

For more details and information go to www.halloweencandybuyback.com