360-Degree (and 365-Day) Marketing

How much time and effort do you and your staff spend on marketing – internal and external? What do you focus on most? How much are you spending and is it too much? Too little?

Effective marketing achieves three main goals:

  • It targets your practice specifically.
  • It attracts the right kind of patients.
  • It results in a reasonable return on investment.

Your goal is not just to attract new patients, but to retain them. These issues and more will be addressed in this workshop, with an emphasis on effective internal marketing tips and techniques.